Meet the team

Every good family business needs someone keeping the vision sharp and the wheels turning. That’s Heléne. As founder and managing director, she leads Plaas Pantry with creativity, care, and hands-on dedication across the brand, customer experience, and day-to-day operations. With a background in design, strategy, and building small businesses, she also oversees production to the required health and safety standards.

Every good business needs someone who can step back, think clearly, and say what needs saying. That’s Sienna. From the early days of shaping the name, strategy, and business model, she’s been a trusted sounding board in the Plaas Pantry journey. She also helps with proofreading and thoughtful feedback, usually once coffee has entered the chat.

Every good brand needs someone with fresh eyes, strong instincts, and a feel for what catches attention. That’s Scarlett. From filming content to shaping ideas for posts and helping bring the Plaas Pantry personality to life online, she plays an important role in how the brand shows up. She brings creative energy, sharp thinking, and a natural feel for what connects with people.

Every good local business needs someone bringing energy, heart, and community spirit. That’s Ruby. From helping with deliveries and flyer drops to sharing ideas and joining in the brainstorming, she plays a cheerful and hands-on role in the Plaas Pantry journey. She brings warmth, fresh thinking, and a natural feel for helping the brand stay personal and connected.

Every good family business needs someone backing the dream with wisdom, perspective, and steady belief. That’s Ken. As dad, grandpa, and investor, he brings grounded support and big-picture encouragement to the Plaas Pantry journey. Still based on the family farm in South Africa, he remains an important part of the wider story behind the brand and the values that shaped it.